Text-to-video AI generators are revolutionizing the way content is created and shared. These AI generators create videos from just a few sentences that capture the viewer’s attention with surreal and often humorous situations. These generators are the products of a new wave of technology from tech firms such as Hugging Face and Runway, Google, and Meta.
The pace of advancement has been impressive — Dall-E’s still images had become almost indistinguishable from reality less than a year after their release. However, the current benefits of AI-generated videos are still limited. They are difficult to scale up and the videos are often jumpy due to struggles to keep the frames consistent. Consequently, they may still be far from competing with Hollywood — don’t expect them to generate entire films anytime soon.
In the future, this tech could assist with casting movies and recreating scenes, and even swap out actors in and out of a scene. With numerous potential applications, Sinead Bovell, a futurist and tech education company founder, believes AI could potentially have an even bigger effect than Netflix did on how and where we watch content.
However, these advancements still require more resources and data which implies large investments in the development of the technology. In the meantime, the creators of these videos are experimenting with the currently available tools and making surreal yet enjoyable videos. It’s up to bigger industry players to decide how and when to take this technology to the next level.
One of the biggest industry players mentioned in this article is Google, who announced text-to-video technology development in fall 2022. As part of the Alphabet family, Google has invested heavily in tech and software development to bring advanced and efficient products to the world. They are recognized as one of the key companies in the industry and their products and services are used by millions of people globaly.
The other key person mentioned in this article is Jiasen Lu, a research scientist at the Allen Institute of Artificial Intelligence. Mr Lu is also mentioned in the article due to his expertise in the field of AI and his opinion that the advancement of the technology is progressing rapidly, which is one of the keys to its potential success. His role at the Allen Institute is critical to advancing the field of research and his knowledge and insight have been invaluable to the research and development of AI-generated video technology.
