Apple is under pressure as iPhone sales continue to decline. The tech giant is set to release its quarterly earnings report amid challenges like a 10.4% drop in iPhone sales and a 5% decrease in overall revenue. This decline has led to Apple losing its title as the world’s most valuable company to Microsoft and facing competition from Huawei in China.
While rivals like Microsoft and Google are pushing ahead with AI innovations, Apple has been relatively quiet on its plans for AI-powered iPhones. However, reports suggest that Apple is in talks with OpenAI and Google to incorporate generative AI features into its upcoming iPhone series. This move could potentially boost demand for the new devices.
Despite the challenges, Apple’s services business, including the App Store and subscription services, continues to perform well with projected revenue growth of 7.7%. The company is also expected to unveil a revamped iPad lineup and update Mac models with faster, AI-focused processors in the near future.
Overall, Apple is facing pressure to innovate and regain its competitive edge in the market. With a focus on AI integration and hardware upgrades, the tech giant is looking to address the declining iPhone sales and reignite consumer interest in its products.
