Infobip Named Leader in CPaaS Market by Gartner
Global cloud communications platform, Infobip, has been recognized as a Leader in the Communications Platform as a Service (CPaaS) market by Gartner, a renowned analyst firm. In the first-ever Gartner Magic Quadrant for CPaaS, Infobip has received recognition for its comprehensive vision and strong execution.
According to Gartner’s Competitive Landscape CPaaS report, the CPaaS market is evolving beyond APIs to encompass the entire customer journey. Conversational commerce use cases are expanding to become conversational everything. As a result, CPaaS providers are recommended to construct customer experience as a service (CXaaS) offerings that cover the entire customer life cycle, including contact center, customer data platform (CDP), conversational artificial intelligence (CAI), and customer journey orchestration.
In response to these evolving demands, Infobip recently introduced Experiences, an innovative AI-powered, no-code journey builder. This tool allows businesses to engage customers, enhance loyalty, and drive growth by orchestrating customer journeys. Experiences provides a library of journey templates for various stages, such as onboarding, engagement, retention, and loyalty, enabling organizations to save time and streamline their operations.
Infobip’s global reach and expansive network of data centers and connections have also contributed to its success. With 43 data centers and 9,700 global connections, including 800 direct operator connections, Infobip offers worldwide coverage, reliable delivery, and low latency. These factors have been recognized as key differentiators by customers.
Silvio Kutić, CEO at Infobip, expressed his belief that Gartner’s recognition of Infobip as a Leader in the CPaaS market reflects the company’s commitment to delivering innovative products and services on a global scale. The recent acquisitions of OpenMarket and Peerless Network further solidify Infobip’s position, making it a leading omnichannel communications platform.
As the CPaaS market is expected to reach $30.6 billion by 2026, Infobip remains determined to maintain its position as the preferred choice for full-stack omnichannel communications. The company continues to focus on providing exceptional solutions to meet the evolving needs of businesses worldwide.
Gartner’s Magic Quadrant reports are highly respected, providing valuable insights into specific markets. By positioning providers into different quadrants, such as Leaders, Challengers, Visionaries, and Niche Players, Gartner offers a comprehensive view of the market landscape.
Infobip’s recognition as a Leader in the CPaaS market showcases its commitment to innovation, impressive global reach, and strong execution. With its customer-centric approach and continuous drive for excellence, Infobip is poised to shape the future of cloud communications.
