Storyteq, the technology arm of Inspired Thinking Group (ITG), has announced the launch of BrandCore, a groundbreaking AI engine that empowers global marketers. This innovative AI-driven engine provides marketers with a secure and controllable AI solution that aligns with their brand.
BrandCore operates on a unique AI model that learns from user interactions and brand guidelines, enabling marketers to enhance brand-compliant marketing and gain greater control over campaigns. It automates repetitive manual tasks, saving valuable time for marketers.
With the help of the BrandCore engine, brands can now brief and create high-quality assets and brand templates, scale their content production more efficiently, and distribute their content across various channels and media formats. This empowers marketers to connect with a larger customer base than ever before.
Building on the success of Storyteq’s Gartner award-winning Creative Automation capabilities and their brand-compliant generative AI, BrandCore unlocks the true potential of AI for global brands.
James Masters, Content, Media & Commerce Product Director at GSK, expressed excitement about the developments made by Storyteq through leveraging AI, stating that it presents a unique opportunity to drive significant efficiencies for their marketing teams.
The brand-compliant engine utilizes deep learning to comprehend various aspects, from intellectual property rights to brand guidelines. It can even generate suggestions based on live assets to enhance campaign effectiveness.
Over time, BrandCore will provide marketers with increased consistency across campaigns and the ability to flag any non-compliant or off-brand elements from a legal standpoint.
Lennard Kooy, CEO of Storyteq, described BrandCore as a revolutionary AI-powered marketing assistant that works in collaboration with marketers and creatives working for enterprise brands. It enables them to produce a higher volume of targeted, impactful content than ever before. Building on Storyteq’s generative AI capabilities, BrandCore allows marketers to control AI, secure their AI, and make AI work for them.
BrandCore is designed to cater to four core pillars: personalized and enterprise-ready AI, customer data safety, protection of intellectual property rights, and scalable content production and activation. Individuals interested in participating in the BrandCore beta program can now reach out.
Simon Ward, CEO of Inspired Thinking Group, highlighted the company’s commitment to innovation, stating that BrandCore is a significant development of Storyteq’s AI capabilities. It further enhances their award-winning technology, making it even more powerful for marketers. He added that together with their progressive global clients, they are transforming the marketing landscape.
Inspired Thinking Group, founded in 2009 by CEO Simon Ward and backed by investment firm Bridgepoint, boasts offices across Europe, New York, and Chicago, with a workforce exceeding 1,300 employees.
In summary, Storyteq’s launch of BrandCore, an AI engine that empowers marketers globally, is set to revolutionize the way brands create and distribute their content. This AI-driven engine will enhance brand-compliant marketing, provide greater control over campaigns, and automate time-consuming tasks. With BrandCore, marketers can scale their content production and engagement with customers while ensuring consistency and brand compliance.
